Character Analysis the Chrysanthemums - 1220 Words

Amanda Garcia Mrs. Christopher Engl. 1302 April 15, 2013 Paper 1 Character Analysis â€Å"The Chrysanthemums† by John Steinbeck John Steinbeck was born in 1902 and lived during what is said to be the most troubled time in American history. Steinbeck was alive during the Dust Bowl paired with the Great Depression, which is believed to be the reason for his almost melancholiac tone in some of his works but he seemed a very diverse writer. Along with â€Å"The Chrysanthemums†, Steinbeck is the author of the well-known and famous novel turned movie The Grapes of Wrath, where he used a â€Å"documentary style†, says Cliff Lewis in his online article he named after Steinbeck. Moreover in his article, Lewis expresses some of the lingering secrets and†¦show more content†¦This con-artist is a master manipulator who took what he could and never intended on taking a second glance at this poor, unsuspecting, desperate housewife. The passion that the peddler had for making money is equal to that of Elisa’s intensity for her flowers, and for a point, this man, the mysteriously dangerous, tornado of a man, the begging pot repairman. Finally, the main attraction, Mrs. Elisa Allen, the thirty-five year old woman who seemed as if she was a lot stronger than she truly was. Really she was denying the fact that she was longing for attention, a passionate woman, who might have not been meant for the life she feels so trapped in. She channeled her aggression and love to her beautiful, carefully taken care of garden of chrysanthemums and sadly, for a moment the man who took advantage of her vulnerability. Elisa, being childless, grew and nurtured the flowers as a part of her, becoming one with the earth beneath her fingertips and creating life. An example of her expressing her careful meticulous planting system is a glimpse of the passion she had for her â€Å"work†. The point where the salesperson begins working his magic on her she nearly swoons, when speaking of her beloved precious chrysanthemums, â€Å"Oh beautiful. † her eyes shone† (5). Not only does she show passion for her plants, the reader begins to feel the energy be concentrated completely to the repairman. This woman almost gets fullyShow MoreRelatedEssay on Character Analysis of Elisa Allen in The Chrysanthemums747 Words   |  3 PagesCharacter Analysis of Elisa Allen in The Chrysanthemums by John Steinbeck The Chrysanthemums, written by John Steinbeck, captures one day in the life of a woman who yearns for a more fulfilling life. Elisa is first portrayed as a woman whose tasks are exceeded by her abilities. As the day continues, a stranger briefly enters her life and, through manipulative words, fills her heart with hopes of change and excitement. We learn that these newly-found hopes are crushed when Elisa eventuallyRead More Character Analysis of Elisa Allen in The Chrysanthemums by Steinbeck1262 Words   |  6 PagesSteinbecks short story, The Chrysanthemums, feel Elisas flowers represent her repressed sexuality, and her anger and resentment towards men. Some even push the symbolism of the flowers, and Elisas masculine actions, to suggest she is unable to establish a true relationship between herself and another. Her masculine traits and her chrysanthemums are enough to fulfill her entirely. This essay will discuss an opposing viewpoint. Instead, it will argue that Elisas c hrysanthemums, and her masculine qualitiesRead MoreEssay on Analysis of The Chrysanthemums1139 Words   |  5 PagesAnalysis of The Chrysanthemums The short story The Chrysanthemums gives insight into the life of its author. John Steinbeck was born on February 27, 1902, in Salinas, California. The locale of the story is of key resemblance to the Salinas in which Steinbeck was born and bread. Salinas was a typical American small town, [differing] only in location and a few distinctive features (McCarthy 3). The protagonist of this story, Elisa Allen, also resembles Steinbecks first wife. SteinbeckRead MoreLiterary Analysis the Chrysanthemums1128 Words   |  5 PagesName Professor Course Date: Chrysanthemums: Literary Criticism At the turn of the 20th century, women were considered inferior to men: they were only required to stay at home, take care of households and children. â€Å"The Chrysanthemums†, as told by John Steinbeck, is a story of a woman during that period who tries to change the course of her destiny. In this story, the two-fold issues of femininity and symbolism play a critical part in explaining this helplessness. Steinbeck uses the narrativeRead More The Chrysanthemums Essay1649 Words   |  7 PagesJohn Steinbeck’s, The Chrysanthemums, was published in 1938 in a book of short stories, entitled The Long Valley. The Chrysanthemums has been a rather powerful draw for scholars because of its wide gap for interpretations and analysis of its main protagonist character, Elisa Allen and also the unique descriptions used to portray the deeper meaning behind the setting of the story. Themes of sexuality, oppression of women, as well as other numerous types of conflict portrayed in th is rather somberRead MoreThe Chrysanthemums By John Steinbeck982 Words   |  4 Pagesâ€Å"The Chrysanthemums† is a short story written by John Steinbeck. The story was originally published in 1937 before later being released as a part of his The Long Valley collection. This is an important story as it expresses women in a way that is more realistic, showing their true boredom, ambition, and capabilities. Some scholars interpreted this story differently, but C. Kenneth Pellow interprets it as â€Å"radically feministic.† The Great Depression was finally ending and women’s rights were risingRead MoreEssay on Symbolism in The Chrysanthemums by John Steinbeck1179 Words   |  5 PagesSymbolism in The Chrysanthemums by John Steinbeck A symbol is an act, person, thing, or spectacle that stands for something else, by association a usually broader idea in addition to its own literal meaning (Cassill Bausch, 1728). John Steinbecks The Chrysanthemums may seem as a story describing a simple day with the Allen couple. It begins with Elisa Allen working in her garden and her husband, Henry Allen, negotiating with two suited business men that want to purchase steers. TheyRead MoreProposal969 Words   |  4 PagesCharacter Analysis: Elisa Allen John Steinbeck has a very engaging mind. He not only makes people think when they read his work; he makes them think through a number of scenarios with his tales. I believe that looking at this story, you sense this woman, Elisa Allen, is a woman who is very unhappy with her life. The only satisfaction Elisa gets out of life is being in her garden with her family of chrysanthemums. Elisa is very unsettled with her life as a whole. She does not like being stuckRead MoreAnalysis Of The Story The Story Of An Hour Essay1554 Words   |  7 PagesENC1102 T/R 5:40PM TO 9:00PM WOLFSON CAMP ANALYSIS OF FEMALE CHARACTERS IN â€Å"THE STORY OF AN HOUR† â€Å"HILLS LIKE WHITE ELEPHANTS† AND â€Å"THE CHRYSANTHEMUMS† JUAN FELIX CASTILLO BATISTA PROFESOR JOSEPH FALLAD This essay is an attempt to describe the females’ characters between three of the most powerful short stories I ever read. My goal is to describe and compare three different women, in theirRead MoreJohn Steinbeck2062 Words   |  9 Pageswrites short stories like â€Å"The Chrysanthemums† and â€Å"Flight†. In Steinbeck’s â€Å"The Chrysthemums† Elisa Allen is married to a negligent ranch owner. While her husband works on the ranch, Elisa tends to her chrysanthemum garden daily. One day while tending to her garden, a charming tinker man pulls up to her in his wagon and tries to make a business transaction with her. Seeing that she is not interested, the tinker strikes up a conversation with Elisa about her chrysanthemums. In the end, the tinker takes

Analysis Of The Poem War Is Hell - 1826 Words

Sandra Gonzalez Enix- 7th Hour War Is Hell 29 September 2014 Insert Title Here Hero. According to Webster’s New World Dictionary, a hero is defined as â€Å"any person, male or female, admired for courage, nobility, etc.† (Webster’s New World Dictionary, â€Å"hero 1†). Webster’s Pocket Dictionary, comparably, defines a hero as â€Å"a person of great courage, spirit, etc., especially one who has undergone great danger or difficulty† (Webster’s Pocket Dictionary, â€Å"hero 3†). Heroes are not born heroes. Yes, everyone is born with the ability to be a hero, but in time, they may or may not become one. In our society, heroes are greatly acclaimed in the media. Whenever some person takes a bullet for a loved one or saves a child from a burning building, there is a huge deal made about it, and they become known as heroes. But a person does not have to physically save someone’s life to be a hero. A hero can also be someone who simply stands up for what he or she believes. Much like At ticus Finch from To Kill a Mockingbird, a hero can be someone who knows what is right and does the right thing, even if he is ridiculed for doing so. Also, whether or not a person is a hero depends on the perspective of the person. For instance, a little girl may think her father is the greatest man alive, but her first grade classmate does not think so- instead, she thinks her father is a hero. The daughters of the man who is known for deterring United Airlines Flight 93 on September 11, 2001 definitely think him aShow MoreRelated Analysis of Satans Speech in in John Miltons Paradise Lost1010 Words   |  5 PagesAnalysis of Satans Speech in Miltons Paradise Lost      Ã‚  Ã‚   John Miltons Paradise Lost is a work of enduring charm and value because of its theological conceptions, its beautiful language, and its updating of the epic to the modern worlds values. Book II of this epic poem opens with Satans speech to his minions in hell, proposing war on Heaven itself. In these first 44 lines, Satan is clearly established as epic hero, but at the same time is theologically/morally denounced by theRead Moresuicide in the trenches1614 Words   |  7 PagesIntroduction : Siegfried Sassoon’s poem, Suicide in the trenches, successfully demonstrates conflict during a world war through its form, meaning and structure. a STEP-UP analysis clearly reveals the conflict conveyed in this poem. Subject matter: the poem is about the depression of a young soldier. The depression of this young soldier before he commits suicide is clearly displayed in the poem. At the start of the poem, the image of a happy, young, and perhaps rather naà ¯ve boy is placed beforeRead MoreAnalysis Of The Hollow Men753 Words   |  4 PagesA Short Analysis and Discussion for the piece: The Hollow Men In various occasions, the human race tends to make several mistakes throughout the span of their lives. In the poem, The Hollow Men, written by Thomas Stearns Eliot, is not exactly the most uplifting of poetic literature. Although, the poem does have some underlying value to its notion; it emphasizes moral values, responsibility, and a depiction of the aftermath of World War I. T.S. Eliot depicts the poem’s message into five sections;Read MoreInterpretation and Analysis: â€Å"Mr. Edwards and the Spider†1658 Words   |  7 Pagesgave rise to the so-called â€Å"confessional† school (â€Å"Robert Lowell†). Lowell was a conscientious objector during World War II and was sentenced to a year in prison. While teaching at Harvard from 1963 until his sudden death at the age of 60 in 1977, he was active in the antiwar movement against the Vietnam War (â€Å"Poets†). The poem â€Å"Mr. Edwards and the Spider,† a found poem, was first published in the Lowell’s Pulitzer Prize winning Lord Wearys Castle (1946). Although a footnote in the fifthRead MoreThe Wasteland by T.S. Eliot1017 Words   |  4 PagesT.S. Eliot’s most famous poem â€Å"The Wasteland,† a grim picture of post-war London is analyzed as being the most important poetic work of the twentieth century. The first glance at this poem leads one to the conclusion that the content of this piece is bleak and depressing. The assumption can be made that Eliot has diagnosed his society with a terminal disease, which he chooses to describe through his poem. After further analyzing â€Å"The Wasteland† it can be seen that out of the dust of this barren placeRead MoreCharles Bukowski: Cynical Critic1054 Words   |  5 Pages The poems of Charles Bukowski arose from the gutters of society, venting his personal experiences with a dark, but often humorous narrati ve. Despite his disgust towards social conformity and the American government, Bukowski is still generally considered an iconic figure in American literature. 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Shadow Banking in China-Free-Samples for Students-Myassignmenthelp

Question: Write a report on "Shadow Banking In China". Answer: Introduction: Due to the tight regulations of the Chinese banking system, shadow banking system has grown rapidly in the nation. The current report would focus on the ways the Chinese banks are regulated. In addition, the concept of shadow banking system is discussed along with the reasons behind its rising growth in China. The third section would lay stress on highlighting the risks that shadow banking has on the Chinese economy. Finally, the report would shed light on whether the government of China needs to enforce strict policies in order to regulate or control shadow banking system within the nation. Ways of regulating the Chinese banks: China used to follow the monolithic banking system, since its central bank, the Peoples Bank of China (PBC) is the sole entity authorised to conduct operations in the nation. The banking system was introduced in 1980 and during that time, four specialised banks were established for accepting deposits and carrying out banking operations (Bottelier 2015). In 1994, the government had established three more banks for particular lending purpose and with the passage of time, it had established a dozen joint stock commercial banking institutions and above 100 city commercial banks to operate in the nation. The major regulatory body governing the banking system of China is the China Banking Regulatory Commission (CBRC) and it enforces the rules and regulations for governing banks in the nation. In addition, the body carries out investigations and oversight of banks, accumulates and releases banking system data, approves bank foundation or diversification along with saving liquidity and solvency issues (Elliott, Kroeber and Qiao 2015). In addition, the PBC has significant control over the banking system of the nation. PBC has an important role to play in minimising total risk along with promoting solidity of the financial system. Furthermore, PBC is involved in regulating foreign exchange and lending between banks along with supervising the settlement and payment system of the nation. Shadow banking and reasons behind its rapid growth in China: In the words of Hsu and Li (2015), shadow banking system could be defined as the financial intermediaries carrying out banking functions in the absence of access to liquidity of the central bank or credit guarantees of the public sector. This system denotes the unregulated activities that the regulated institutions perform as well. The primary reasons that shadow banking has grown rapidly in China are the following: Failure of export-led growth: The net export demand of China has fallen drastically to -10% of GDP in 2009 after the global financial crisis. For combating with the recessionary effects, it had initiated a stimulus plan of RMB 4 trillion (Huang 2015). Even though the macroeconomic conditions are maintained effectively, the debt burden of the economy had increased. A huge portion of such lending had passed through the channel of shadow banking. Financial exclusion: Since the commercial banks could not meet the rising need of SMEs credit, shadow entities have grown up in the form of investment firms, rural credit cooperatives, investment firms, pawn shops and loan organisations. However, these entities charge greater interest rates in contrast to the bank rates generating adequate profits and these are transferred again to the shadow banking system. Risks of shadow banking to the Chinese economy: There are four risks of shadow banking to the Chinese economy, which are elucidated as follows: Liquidity risk: When credit intermediation took place, long-term investments are lent to current liabilities. Hence, this could lead to mismatch of liquidity, which could result in systemic risk. This is because such entities are associated with formal banks (Li, Hsu and Qin 2014). Leverage risk: Since there is absence of any regulatory prohibition on shadow banks, the leverage would be greater. This could raise the stress in the real economy and financial system of China due to development of inflationary tendencies in the economy. Hence, the overall financial system might be fragile highly. Regulatory arbitrage: Due to the presence of tight regulations in the Chinese formal banking system in relation to sources of finance and use of public deposits, the shadow banks evade them by transferring the credit intermediation technique to less or no regulated areas of the financial system. Contagion risk: Since there is strong linkage of the formal banking system with sides of assets and liabilities, the risk related to spread contagion is extremely high at times of uncertainty or loss of confidence (Li 2014). Necessity of governmental actions in regulating or controlling shadow banking: It is necessary for the Chinese government to regulate shadow banking for minimising the associations between capital markets and commercial banks. The commercial banks need include off-balance sheet exposures in its statement of financial position at a minimum rate per quarter (Lu et al. 2015). The trust companies are required to calculate risk capital for the trust loans that the banks have issued and loans obtained via notes and mandate financing need to be abolished. The Chinese government could make efforts to include the shadow banks in the formal system through conversion of underground shadow banks into local banks for meeting the requirements of SMEs (Wei 2016). Finally, CBRC could ask the banks to clear their pools of assets for adopting standalone accounting on the plans of financial management. Conclusion: Based on the above evaluation, it could be stated that China follows the monolithic banking system, in which PBC and CRBC comprise of the primary regulatory agencies governing the banking system of the nation. The reasons identified behind the expansion of shadow banking in China constitute of failure of export-led growth and financial exclusion. The major risks of the shadow banking system in China include liquidity risk, leverage risk, regulatory arbitrage and contagion risk. The primary intention would be to avoid the instability of the financial system of the nation and protection during inflationary times. Finally, it is necessary for the government of China to enforce strict control on the shadow banking system for minimising the associations between capital markets and commercial banks. References: Bottelier, P., 2015. Shadow banking in China.World Bank 1818H Association, Economics and Financial-Chapters [-EB/OLT.(2015-09-12) 2015-09-12. http.//siteresourees, worldbank, org/1818SOCIETY/Resources/Shadow_banking. pdf. Elliott, D., Kroeber, A. and Qiao, Y., 2015. Shadow banking in China: A primer.Brookings Institution,13. Hsu, S. and Li, J., 2015. The rise and fall of shadow banking in China.Political Economy Research Institute, Working Paper Series Number,375. Huang, R.H., 2015. The regulation of shadow banking in China: International and comparative perspectives.Banking Finance Law Review,30(3), p.481. Li, J., Hsu, S. and Qin, Y., 2014. Shadow banking in China: Institutional risks.China Economic Review,31, pp.119-129. Li, T., 2014. Shadow banking in China: expanding scale, evolving structure.Journal of Financial Economic Policy,6(3), pp.198-211. Lu, Y., Guo, H., Kao, E.H. and Fung, H.G., 2015. Shadow banking and firm financing in China.International Review of Economics Finance,36, pp.40-53. Wei, S., 2016.Shadow Banking in China: Risk, Regulation and Policy. Edward Elgar Publishing

Market for Coca cola company and its competitors Research Paper Example

Market for Coca cola company and its competitors Paper Coca cola is one of the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. This summary provides the overview of the content involved. Pepsi is the major competitor to Coca cola Company in the global market and we are all aware about the global cola wars between coca cola and PepsiCo which has become decidedly one sided. Coca cola outsells Pepsi 3:1 around over the world market. Pepsi was crushed many a times in the international market due to the Coca colas in-depth knowledge of marketing strategies and local community. The company spends nearly around 60% of its budget on the advertising projects. The popularity of coca cola can be summarized from the following facts: (1) During the year 1944-45 people addressed coke instead of coca cola, this revolution forced the company to introduce coca cola in the coke version and eventually it was a great success. (2) If all the coca cola ever produced were flowing over Niagara Falls at its normal rate of 1.5 million gallons per second instead of water, the falls would flow for 38 hours and 46 minutes. (3) Coca colas trademark was recognized by 94% of the worlds population and that is the word after OK. We will write a custom essay sample on Market for Coca cola company and its competitors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market for Coca cola company and its competitors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market for Coca cola company and its competitors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Coca colas better understanding of the local communities and the market makes the company to remain in the top position in the global market for soft drinks. Coca colas readiness to spend heavily on the marketing effort also helps the company compete and win over the market of soft drinks world wide. Coca cola boasts four of the worlds five leading soft drink brands coca cola, diet coke, sprite and fanta. Besides this coca cola participate and sponsors different types of events as a part of its strategies. As a part of greening of management it takes care of peoples health by having non-alcoholic soft drinks for example caffeine free coke and diet coke. Introduction: Coca cola was invented as a soft drink way back in 1886 by Dr. John Styth Pemberton, a pharmacist, in Atlanta, Georgia, USA. It was registered as a trademark in the year 1887. Since its commencement coca cola is being written in a Spenserians script on all of its products. Since then it produces more than 400 branded soft beverages and operates in over 200 countries around the world with its headquarter in Atlanta. Apart from branded beverages coca cola used its world famous brand name coca cola for 800 registered items such as toys, electronic games etc. These types of marketing strategies were by the company and eventually helped in the increase of the companys revenue. Coca cola believes that the heart and soul of their enterprise has always been the people or customers. It used excellent marketing strategies worldwide and became top in soft drink and beverages industry, sharing mostly half out of one in soft drink consumption around the global thirsty market. It properly understood the needs, wants and demands of the global people and framed its product to satisfy them and is almost a successful runner till date too. It is said that if the coca colas entire produced products were poured in to the famous contour bottles and placed end to end they would stretch to the moon and back 1045 times. The following are the other famous brand of coca cola other than its main brand. * Coke Diet coke * Fanta Diet fanta * Sprite Diet sprite * Caffeine Caffeine coke and diet coke * Lift Diet lift * Sprite ice (mint flavored soft drink) Coca colas focus on brand management, worldwide coverage and intense distribution and advertising makes it the worlds most leading and profitable soft drink company. (www.cocacola.com). The Needs, Wants and Demands: In order to understand the above topic it is very necessary to know and understand what is marketing? Marketing is a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging product and value with others. (Kotler, Brown, Adam and Armstrong 2001). In short marketing is the delivering of customer value and satisfaction at a profit. It doesnt come into count that whether it is a profit or non profit organization marketing used everywhere. Coca Cola Company has got one of the largest, best-managed and exclusive marketing research operation units in USA, which really makes it the best marketer in beverages industry. * Definition of needs: According to Kotler and Armstrong (2001) 9th edition The most basic concept underlying marketing is that of human needs. They are very much complex in nature. These human needs are states of deprivation which include physical needs, social needs and individual needs. These needs were not invented by the marketers but are the basic part of human makeup. * Definition of wants: Wants are the form human needs take as they are shaped by the culture and individual personality Kotler-Armstrong 2001. These are shaped by ones society and are described in terms of objects that satisfy needs. For example a hungry person in Australia, Hong Kong or Singapore might want a hamburger, chips or coca cola. Where as a person in India might want mangoes, veg.burger and water. As people are getting exposed to more objects that arouse their interest and desire, the producers try to provide more want-satisfying products and services. For example with success of coca cola the producer expanded its brand and at present coca cola got more than 400 beverages product in the market. (Philip Kotler, 2001). * Definition of demand: The people have almost unlimited want but limited resources. The wants when backed by buying power, wants become demands. Consumer view product as bundles of benefits and choose product that give them the best bundle for their money. Given their wants and resources, people demand products with the benefits that add up to the most satisfaction. The demand depends on people to people with their affordability and desire or status. (Philip Kotler, 2001). Definition of Product: Product is a bundle of tangible and intangible attributes that a seller offers to the potential buyer and that satisfies they buyers needs or wants. (McColl-Kennedy, 1994). Any thing that can be offered to a market for attention, acquisition, use or consumption to satisfy a want or need is a product. It includes physical objects services, persons, places organization and ideas. (Philip Kotler, 2001). Coca Cola Company produced consumer-oriented products. Coca Cola Company got the coca cola or coke soft drink, which is recognized worldwide. It got various beverages product ranging around 400 units. Its four products rank top among five viz coca cola, coke, diet coke, fanta and sprite. The four marketing Ps viz product, price, promotion and place have been utilized by the company for its branded products. There are three level of product, which can be best described from the following diagram given below: * Core product: Here the core product is coca cola and its other brand is which quenches thirst of human being. At present Coca Cola Company has got around 800 branded products other than beverages which are also satisfying different type of customer viz toys for children, trendy clothes for young generation etc. * Actual product: The Company got its brand name which is recognized world wide viz coca cola brand name is being recognized by 94% of the worlds population and that is word after OK. The qualities of the products are unmatchable and unquestionable. It maintains its matchless quality since its inception and the result is that it is the best in soft drink industries. * Augmented product: It includes giving dealership in local area, providing with fridge to the dealer and following up the after sales service and value added services. (Philip Kotler, 2001). * Operations review of the company For the 6 months ended 30/06/03, revenues increased 8% to $10.19 billion. Net income before accounting change increased 12% to $2.20 billion. Revenues reflect an increase in gallon shipments. Net income also reflects the inclusion of a $52 million litigation settlement (Coca Cola Company, 2003). The market of the Coca-Cola Company is virtually almost all over the world. The Company market can be divided into continents because thats where the company operates (The market is analysed on the basis of worldwide unit case volume by operating segment). Out of its 100% market, the highest market is in North America which 30%. The second highest market is in Latin America which is 24%. Third is Europe, Eurasia and Middle East which stands on 22%. Fourth is Asia which occupies 18% and last but not least Africa %. Market for Coca Cola Company: Coca Cola Company manufactures and sells/promote soft drinks and beverages so it has wide variety of market available to it. The following three markets can be best applied to the Coca Cola Company. * Mass market: In mass market the seller mass-produces, mass distributes and mass promotes one product to all buyers. At one time coca cola produced only one drink for the whole market, hoping it would appeal to everyone. Lowest costs, lowest price and large potential market are the main characteristic of mass market. * Product variety market: In product variety market seller produces more than one product that have different features, styles, quality, sizes and so on. In this case coca cola produced several soft drink packaged in different sizes and containers. They were designed for variety of buyers as the taste of buyers changes over time. * Target market: Here the company identifies market segments and selects one or more of them and develops products and marketing mixes tailored to each for example coca cola produced soft drinks for the sugared-cola segment, the diet segment (diet coke and coke light) the no caffeine segment and the non coke segment (sprite and lift). Market competition/ competitors of coca cola: Coca Cola Company uses Market Leaders Strategies to meet with its competitors and succeeded so far in it. As we all know that in the world of soft drinks and beverages coca cola enjoys the top position around the world, but like other companies it also faces stiff competition in the market. Its major competitors are PepsiCo, seven up, Dr. Pepper and new entrants are general foods and Nestle. But there is a major competition between coca cola and PepsiCo. This war is often known as cola war. Threat of substitutes. * The nature and level of competition: It would seem to be a simple task for a company to identify its competitors but coca cola knows that PepsiCo is its major competitor but the range of a companys actual and potential competitors is actually much broader. There is a cutthroat competition between the two. This competition is spread over regional, national and international level. But coca colas focus on brand management, worldwide coverage and intensive distribution and advertising its product nationally and internationally makes it the leading and most profitable soft drink company in the world. The coca cola company enjoys 3:1 ratio in the world market in soft drink industry. Other way round PepsiCo having recognized the potential soft drink market round the world started deadly marketing and gaining bit of popularity in country like India and Indonesia. The completion has reached to its culmination. For example if coca cola hire famous Indian cricketer Sachin tendulkar for its advertisement, the Pepsi will do the sam e by hiring Steve Waugh, the great Australian cricketer. In the early eighties Pepsi differentiated itself purely on price by giving slogan Twice as much for a nickel too and the resulting strategy was The Pepsi challenge. Along this Pepsi developed a more market-oriented perspective. It was the first to offer new sizes and packages. At that time coca cola was bit distributed and with its excellent marketing strategies strike back with full force and there emerged a diet coke from coca cola. * Competition on the basis of promotion: Both the companies are spending more and more in advertising their product. It is estimated that they spent nearly 60% of their budget on advertising. The annual spending on advertisements by the two companies is equal to one-day bread meal for the population of country like India. Both the company sponsors different events for example coca cola is with Olympic, Pepsi is official sponsor of Indian cricket team, coca cola participate in sprite street act in Australia, Pepsi participate in aids day and the list is end less. Both of them officially hire top players from different games. As a part of competition coca cola and Pepsi both gives wide variety schemes to their distributors world wide for example: refrigerators are being given to their distributors, tickets of different events and many more.